Back in April, Facebook made waves by purchasing the photo sharing app Instagram for a whopping $1 billion. With over 30 million users on iPhone alone (they’ve since launched an Android version of the app), the Instagram+Facebook partnership commands a substantial online audience.
So how can this audience be leveraged to engage those who care about your church or ministry? Is it worth spending time and resources on yet another online trend? What makes sharing photos through Instagram different or better than doing the same on Facebook?